If you’ve ever slept a night on memory foam, you’ll know that nothing gives better rest than a surface shaped specifically for you. Nike’s newest drop, the Nike Joyride Run Flyknit, is designed with this in mind, and adapts its shape and support structure in response to the pressures and stresses it experiences. This means that like denim, Nike’s Joyride Run Flyknit shoes get better with every wear, as the fit improves.

To create this unique shoe, Nike has created a complicated new cushioning system, made of thousands of so-called TPE (thermo plastic elastomers) beads. Designed to help the shoe shape to you, these beads are carefully placed in different parts of the shoe, allowing the foam within to expand in all directions. The heel of the shoe contains 50% of the beads, to absorb the impact of landing on the heel on each step, whilst the toe has roughly 5% of beads, to allow for easy roll off.

The result is a seriously personalised running shoe, engineered to both your foot and your pattern of exercise, pushing you forward with each stride.

Creating this new shoe-tech was no mean feat – Nike tested over 150 different materials before they struck on one that felt up to scratch but it seems to have been worth it. Nike’s TPE bead system is exclusive to their shoes, and is looking like very hot property right now.

The Nike Joyride Run Flyknit is available to Nike Members today, and via Nike.com on the 15th August. Retail price £159.95